Team
What do you sing? (Web ver.)
Lyrics Quotation · Archiving · Surfing service
23.11.03 - Now
Tools
Figma, GitHub, Notion, GA, Beusable
Role
Project Manager, Planner, Product Designer
Team
Team
What do you sing? (Web ver.)
What do you sing? (Web ver.)
Lyrics Quotation · Archiving · Surfing service
Lyrics Quotation · Archiving · Surfing service
23.11.03 - Now
23.11.03 - Now
Tools
Tools
Figma, GitHub, Notion, GA, Beusable
Figma, GitHub, Notion, GA, Beusable
Role
Role
Project Manager, Planner, Product Designer
Project Manager, Planner, Product Designer
What
What
is the problem
is the problem
1 Desk Research
1 Desk Research
Through Desk Research, I found that many people value the lyrics of songs. People find meaning through the lyrics of the song, feel various emotions, and relate the lyrics to their daily lives.
Through Desk Research, I found that many people value the lyrics of songs. People find meaning through the lyrics of the song, feel various emotions, and relate the lyrics to their daily lives.
Why
Why
I need to solve it
I need to solve it
2 Survey
2 Survey
As a result of surveying 55 people about the reason by paying attention to the behaviour (blog) that I found at first,
Express their thoughts or feelings about the lyrics: Quotation
Want to share good lyrics with their friends and naturally let friends know: Surfing(Recommendation)
Lyrics are used a lot to recall one's situation or feelings at the time: Archiving
-There were needs as above.
As a result of surveying 55 people about the reason by paying attention to the behaviour (blog) that I found at first,
Express their thoughts or feelings about the lyrics: Quotation
Want to share good lyrics with their friends and naturally let friends know: Surfing(Recommendation)
Lyrics are used a lot to recall one's situation or feelings at the time: Archiving
-There were needs as above.
3 Problems
3 Problems
However, although users can simply find and share lyrics, there is no platform for discovering good songs through lyrics, actively interpreting, enjoying, and archiving lyrics that can meet users' needs.
However, although users can simply find and share lyrics, there is no platform for discovering good songs through lyrics, actively interpreting, enjoying, and archiving lyrics that can meet users' needs.
How
How
to solve it
to solve it
4 Goal
4 Goal
Based on the problem and the user needs, I have established a strategy to meet users’ needs.
(*Surfing: Actively enjoying the lyrics beyond exploration as the main content.)
Based on the problem and the user needs, I have established a strategy to meet users’ needs.
(*Surfing: Actively enjoying the lyrics beyond exploration as the main content.)
5 Design Feature
5 Design Feature
6 Prototype
6 Prototype
7 Service Operations
7 Service Operations
📱 Running Instagram account to promote the service
📱 Running Instagram account to promote the service
📊 Continuous data tracking and analysis using GA, Beusable for user experience analysis
📊 Continuous data tracking and analysis using GA, Beusable for user experience analysis
📈 Improve user experience by introducing API on the lyrics upload page
📈 Improve user experience by introducing API on the lyrics upload page
I suggested using lyrics API to improve user experience, so we used the Spotify Lyrics API after paying for it so that users could click on the lyrics and upload them right away during the lyrics upload process.
Complementing the upload page and additional recommendation features, the official version 1.0 was opened on April 8, 2024, following the beta version, gaining a 2,500% increase over the previous period.
I suggested using lyrics API to improve user experience, so we used the Spotify Lyrics API after paying for it so that users could click on the lyrics and upload them right away during the lyrics upload process.
Complementing the upload page and additional recommendation features, the official version 1.0 was opened on April 8, 2024, following the beta version, gaining a 2,500% increase over the previous period.
🔊 Offline Marketing during May 8-9, 2024
🔊 Offline Marketing during May 8-9, 2024
I promoted the service by opening an offline booth with a music theme. As a brand of our web service, I designed characters representing the brand, designed goods, and took the lead in the production and all operation processes.
I promoted the service by opening an offline booth with a music theme. As a brand of our web service, I designed characters representing the brand, designed goods, and took the lead in the production and all operation processes.
I planned to sell music cocktails and designed cocktail cards presented with cocktails. Attaching our service QR code, which allows users to check and listen to the song and lyrics that correspond to cocktails right away, led to an influx of new users.
I planned to sell music cocktails and designed cocktail cards presented with cocktails. Attaching our service QR code, which allows users to check and listen to the song and lyrics that correspond to cocktails right away, led to an influx of new users.
As a result of the offline booth operation, it attracted users, up 1,100% from the previous period, and achieved total sales of about 2 million won, contributing greatly to the continuous service operation by using it as a fund for operating the service.
As a result of the offline booth operation, it attracted users, up 1,100% from the previous period, and achieved total sales of about 2 million won, contributing greatly to the continuous service operation by using it as a fund for operating the service.
8 Next Step
8 Next Step
I found that our users want to use our service in the app, not the web, through continuous data analysis and user interviews since the operation offline booth.
In addition, I realized that in order to increase the user's continuous retention beyond the acquisition of new users, it must be a service that users can use on a daily basis.
Therefore, our service has set the service's Application Definition Statement (ADS) as a "music-based diary" that emphasizes the connection between individual daily life and song lyrics and is currently developing an app.
I found that our users want to use our service in the app, not the web, through continuous data analysis and user interviews since the operation offline booth.
In addition, I realized that in order to increase the user's continuous retention beyond the acquisition of new users, it must be a service that users can use on a daily basis.
Therefore, our service has set the service's Application Definition Statement (ADS) as a "music-based diary" that emphasizes the connection between individual daily life and song lyrics and is currently developing an app.
Top
Title
Album
Artist
Time
If you
©Jimin
20:01
want to hear
Holly
03:15
more about me..
Medium
Lee
20:25
Title
Album
Artist
Time
If you
©Jimin
20:01
If you
©Jimin
20:01
want to hear
Holly
03:15
want to hear
Holly
03:15
more about me..
Medium
Lee
20:25
more about me..
Medium
Lee
20:25
Title
Album
Artist
Time
If you
©Jimin
20:01
If you
©Jimin
20:01
want to hear
Holly
03:15
want to hear
Holly
03:15
more about me..
Medium
Lee
20:25
more about me..
Medium
Lee
20:25