Team
Local
Local Dispatch Real time Trip information service
23.07.08 - 23.07.15
Tools
Figma, GitHub, Notion
Role
Team leader, Planner, Researcher, Product designer
Team
Team
Local
Local
Local Dispatch Real time Trip information service
Local Dispatch Real time Trip information service
23.07.08 - 23.07.15
23.07.08 - 23.07.15
Tools
Tools
Figma, GitHub, Notion
Figma, GitHub, Notion
Role
Role
Team leader, Planner, Researcher, Product designer
Team leader, Planner, Researcher, Product designer
What
What
is the problem
is the problem
1 Trend Research
1 Trend Research
I found that the younger generation of travelers, especially those who follow the trend of "traveling like locals," are experiencing great inconvenience when traveling because they see the "review" of non-local tourists as their source of information.
I found that the younger generation of travelers, especially those who follow the trend of "traveling like locals," are experiencing great inconvenience when traveling because they see the "review" of non-local tourists as their source of information.
Why
Why
I need to solve it
I need to solve it
2 User Interviews
2 User Interviews
VOCs were collected by conducting video interviews with four participants: two in their 20s and two in their 30s who travel more than five times a year. All four participants responded that they had experienced inconvenience when traveling due to information on tourists' travel reviews during domestic and international travel.
VOCs were collected by conducting video interviews with four participants: two in their 20s and two in their 30s who travel more than five times a year. All four participants responded that they had experienced inconvenience when traveling due to information on tourists' travel reviews during domestic and international travel.
3 Problems
3 Problems
Travelers who wanted to travel like locals were experiencing two major inconveniences as they traveled based on the 'review'.
Travelers who wanted to travel like locals were experiencing two major inconveniences as they traveled based on the 'review'.
Lack of information scarcity
: Due to a lack of space and unique local experiences that can only be fully understood by locals who stay for an extended period, travelers often visit landmarks or attractions that don't match their true interests.
Lack of information recency
: Since most tourists write reviews after traveling, there is a lot of uncertain or too old information, so travelers often go in vain or experience travel disruption due to information that is different from the actual.
Lack of information scarcity
: Due to a lack of space and unique local experiences that can only be fully understood by locals who stay for an extended period, travelers often visit landmarks or attractions that don't match their true interests.
Lack of information recency
: Since most tourists write reviews after traveling, there is a lot of uncertain or too old information, so travelers often go in vain or experience travel disruption due to information that is different from the actual.
How
How
to solve it
to solve it
4 Goals
4 Goals
To solve the two problems defined, I have established a detailed strategy accordingly with the aim of providing travel information by locals.
To solve the two problems defined, I have established a detailed strategy accordingly with the aim of providing travel information by locals.
5 Design Feature
5 Design Feature
Reflecting on the creator system, I designed a system that can select whether to be a creator member from the stage of sign up, the user can be a creator through a local certification and provide scarce local information.
Reflecting on the creator system, I designed a system that can select whether to be a creator member from the stage of sign up, the user can be a creator through a local certification and provide scarce local information.
By introducing a live broadcast and a 'ticket' questionnaire system, I expressed specific flows in the service through UI.
By introducing a live broadcast and a 'ticket' questionnaire system, I expressed specific flows in the service through UI.
6 Prototype
6 Prototype
7 Outcome
7 Outcome
🏆 2023 LIKELION Here-thon 1st place
Conducted desk research on travel trends and pre-interviewed target users in their 20s and 30s to develop a product that met their needs, earning first place for the service’s innovative concept and alignment with the purpose of the planning.
🏆 2023 LIKELION Here-thon 1st place
Conducted desk research on travel trends and pre-interviewed target users in their 20s and 30s to develop a product that met their needs, earning first place for the service’s innovative concept and alignment with the purpose of the planning.
Top
Title
Album
Artist
Time
If you
©Jimin
20:01
want to hear
Holly
03:15
more about me..
Medium
Lee
20:25
Title
Album
Artist
Time
If you
©Jimin
20:01
If you
©Jimin
20:01
want to hear
Holly
03:15
want to hear
Holly
03:15
more about me..
Medium
Lee
20:25
more about me..
Medium
Lee
20:25
Title
Album
Artist
Time
If you
©Jimin
20:01
If you
©Jimin
20:01
want to hear
Holly
03:15
want to hear
Holly
03:15
more about me..
Medium
Lee
20:25
more about me..
Medium
Lee
20:25